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Qualitative research case studies

Business Link West Midlands

Business Sector Service Evaluation In-depth Telephone Research and Focus Groups
The Business Transformational Service was developed by Business Link West Midlands to support high growth established and start-up businesses. Involving over half of all participating businesses, the qualitative research was based on in-depth interviews, with the analysis establishing the level of service impact and informing future activity development.

University of Wolverhampton

Education Sector Service Development Focus Groups
Based on a quantitative survey with university students and focus groups with students at schools and colleges, this research informed the development of two new design degrees based on student experience and opinion.

Xenos/Finance Wales

Finance Sector In-depth Telephone Service Evaluation Research
An in-depth qualitative survey was based on consultations with businesses and service clients and providers to evaluate and inform service provision based on market demand and requirements.

Shropshire County Council and The Community Council of Shropshire

Community Sector In-depth Face-to-Face Service Evalution Research
An in-depth evaluation was conducted amongst communities, service providers and strategic representatives to establish the effectiveness of community engagement in service planning and delivery. The project was based on a range of quantitative research, focus groups and one-to-one depth discussions.

Telford & Wrekin Council

Health Sector Communication Development Focus Groups
This social marketing research was based on focus groups with the BME community to explore the key factors influencing general health, nutrition and physical activity to inform the development of relevant local health and wellbeing programmes.

Black Country Learning & Skills Council

Education Sector In-depth Telephone Service Development Research
Focusing on a range of in-depth consultations with training personnel, this qualitative survey explored the impact of incentives on effective programme development and inclusion.

East Staffordshire Community Safety Partnership

Crime & Safety Sector Evaluation & Communication Focus Groups
Qualitative research was based on over 10 focus groups undertaken to generate in-depth understanding of the thoughts, motivations and perceptions behind hard crime statistics to inform practical approaches to address the key issues and themes identified.

Tamworth Community Safety Partnership

Crime & Safety Sector Evaluation & Communication Focus Groups
10 focus groups were recruited, facilitated and reported upon to establish the in-depth perceptions and experiences of crime amongst the local community and business groups.

“Angie is very thorough and enthusiastic and put a considerable energy into the project. We were extremely pleased with the results as well as Angie's conculsions and recommendations. I have no hesitation in recommending her services and intent to use them again when circumstances permit.”

Nick Bradley
Manager - North Wales
Xenos