A far reaching perspective
Quantitative research provides statistical representation based on; structured questions, robust samples, one-to-one interviews, numerical analysis and outputs which stand up on their own.
Its design is based on considering; the research objective, survey population size and profile, required confidence levels and the depth of analysis to be undertaken.
The data is generated through; online, telephone, face-to-face and postal surveys.
Offering all areas of expertise to support your quantitative research, we can provide the full survey service from design through to interpretation of findings and recommendations. Alternatively, we can advise on any area or undertake any specific activity, such as interviewing, data input or analysis, to support in-house research.
Specific areas to consider in quantitative research:
- Defining the survey objectives to generate actionable and relevant findings
- Effectively defining and engaging with the target survey population
- Deciding on sample size and profile
- Analysis and interpretation of the data.
Our quantitative research provision includes:
- Research and survey design
- Sample design
- Questionnaire design
- Fieldwork - telephone, online, postal and face-to-face interviewing
- Data input, processing and analysis
- Detailed reporting based on in-depth interpretation and actionable results
- Recommendations, insight and intelligence.
As with all aspects of our work, our quantitative research is conducted in accordance with the Market Research Society Code of Conduct.