Quantitative research case studies

Cobalt Unit Appeal Fund

Quantitative face-to-face research was undertaken with 400 residents to establish the public’s awareness and perception of The Cobalt Appeal Fund and other local charities. The findings were used as the basis for the PR and fundraising approach taken by the charity.

Finance Wales

The objective of the quantitative telephone survey with 500 businesses was to establish awareness and opinion of services prior to the launch of an advertising campaign.

City of London Corporation

This face-to-face consultation was conducted with 750 pedestrians, taxi passengers and coach passengers in the Liverpool Street Area of the City of London. The research was undertaken to establish journey and passenger profiles, views on the environment and improvements to enhance the area to inform future planning decisions.

Countryside Agency

This large scale face-to-face survey was conducted with visitors to Open Access Sites over 100 interviewing days. The analysis provided significant data on awareness, use and opinion regarding Open Access Sites throughout England.

The Stroke Association

Based on nearly 900 questionnaires, this in-depth national survey was undertaken to inform the development of a strategy for “Tackling Stroke Together” which was based on client and non-client involvement with The Stroke Association and its services.

Rail Passenger Committee for the Midlands

These large scale quantitative surveys were conducted amongst rail passengers to inform a wide range of service development considerations, including rail routes, car parking provision and services for passengers with children.

City of London Corporation

This research was conducted to evaluate the views on the trial LED lighting regarding both effectiveness and appeal in order to inform its introduction throughout the City of London. The scope of the research included over 350 completed interviews amongst three audience groups of pedestrians, businesses and employees using face-to-face, postal and online survey methods.

Merseytravel

A range of in-depth focus groups and a face-to-face quantitative survey were conducted to generate a thorough understanding of the views and motivations of Merseyside attractions’ target market to effectively inform promotional messages and activity.

Oxfordshire County Council

This research was based on questionnaires completed by service users at Oxfordshire’s day care centres to establish levels of satisfaction with the service provision and to identify areas for service development.

Sheffield City Council

The purpose of the evaluation of Sheffield Summer Saturdays was to demonstrate the impact on visitor numbers, activities, attitudes and spend resulting from a range of activities run by Sheffield City Council. The research was based on 450 interviews with visitors over the duration of the events.

It was a pleasure to work with Ask for Research on Colchester's first Annual Business Survey and the communication with them was excellent throughout the project. The survey led to a great final product which has given us an enhanced understanding of our business customers and has fed into one of Colchester's key documents, our Economic Prosperity Strategy.

Sarah Hardwick

Colchester Borough Council