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Case studies

International Copper Association (ICA)

Industry Sector Online Business Research
The ICA Copper Substitution Survey is conducted worldwide with organizations in the value chain from fabricators and cable makers to end users of copper. The comprehensive qualitative survey conducted online establishes current and future substitution, the drivers of influence and importance in copper substitution and copper substitution policy. The analysis of the research is presented in a global report and four regional reports which are distributed to their members worldwide.

The Hay Group

Business Sector Telephone Service Evaluation Research
This project was based on telephone interviews conducted with key personnel amongst The Hay Group’s current and prospective clients. Focusing on the provision and development of reward structures and the use of reward support services, the information was used to evaluate client satisfaction and to inform The Hay Group’s marketing approach.

Defra

Agricultural Tourism Sector Face-to-Face Service Evaluation Research
This survey was conducted to establish the extent and type of use made of Access Sites to determine how public needs are being met and to identify areas for improvement. Based on face-to-face interviews conducted throughout England over 200 interviewing days, the survey provided significant data on awareness, use and opinion.

Association of Convenience Stores

Retail Sector Telephone Membership Research
Based on 1000 telephone interviews with the target market, this survey was conducted to provide a comprehensive analysis of the independent retail sector and to inform the client’s service and support development based on the market's needs.

Environment Agency

Environment Sector Face-to-Face Service Development Research
Based on both a quantitative survey and a range of focus groups conducted throughout England and Wales, the objective of these surveys was to investigate awareness, opinions and experience of customer care amongst employees to inform the development of customer care within the Environment Agency.

Finance Wales

Finance Sector Telephone Marketing Communications Research
The objective of the quantitative telephone survey with 500 businesses was to establish awareness and opinion of services prior to the launch of an advertising campaign.

Leicester College

Education Sector Face-to-Face Service Development Research
Based on a large scale quantitative survey of face-to-face interviews with residents, the objective of the survey was to establish awareness, opinions and views on the development of service provision by Leicester College.

Worcestershire County Council

Travel & Transport Sector Face-to-Face Marketing Evaluation Research
Based on 10 focus groups and a quantitative face-to-face survey, this research was conducted to establish the effectiveness of the “Choose how you move” brand and messaging to inform future marketing and communications campaigns.

North Shropshire District Council

Community Sector Telephone Consultation Research
A comprehensive consultation was undertaken amongst local residents, businesses and the voluntary sector in order to establish opinion on and the perceived impact of proposed changes to the local government structure.

“The meeting with Angie from the outset gave a great feeling that we could work well together, and the communication was excellent throughout. The service provided and information gained has given value for money. All objectives were met, the reports were clear and the presentation really added value to the research.”

Stella Fox
Support Officer
City of London Open Spaces Department