In her career, Angie has combined her passion for marketing, mathematics and communication in her market research role in the profession. Her launch into market research was based on her specialism in marketing and marketing research in her Business Studies Degree. Her practical experience working in the industry has been supported by ongoing professional development which is illustrated by her MBA, Chartered Marketer status, Certified Membership of the Market Research Society (MRS) and Full Membership of the Chartered Institute of Marketing (CIM).

With experience of working in client and agency practices and providing a balanced understanding of research demand and supply, Angie brings over 20 years’ of quantitative and qualitative research experience in both B2B and B2C areas. Ranging from depth consultations to focus groups and through to large scale quantitative surveys, Angie applies the tools of face-to-face, online, telephone and postal methods to effectively meet research objectives.

The basis of her approach is in fully understanding the research objective and its direct relevance to the client within the industry and environment in which they operate. This is supported by the action orientated outcomes and recommendations generated. Angie’s work is enhanced through strong client relationships. Her strength in communication, willingness, delivering as proposed and reliability is delivered in a friendly, approachable and professional manner.

Angie’s research activity supports all areas of business need including; consultations, evaluation, consumer, economic, industry, management, marketing, opinion, strategic, public and social research. From hard to reach groups to the public, customers and businesses, Angie has the experience to effectively identify and engage with target audiences. The outcomes of her work provides direction for key business decisions for such areas as; competition, communication, context, customers, diversification, impact, evaluation, change, growth, marketing, planning and strategy.

Angie strongly applies the ethos that research needs to make a “difference”; its outcomes need to have an impact and motivate positive change. The research tool can be applied to all industry sectors, with its relevance illustrated by Angie’s experience of working with clients in sectors ranging from; agriculture to business services, charities, construction, consultancies, education, government, health, manufacturing, memberships, public sector, retail and tourism.

Working with the private, public and not for profit sectors, Angie has conducted research for; Association of Convenience Stores, Chartered Institute of Housing, Country Land & Business Association, John Wiley & Son, International Copper Association, NFU, Orchard Valley Foods, Mrs Crimbles, Parker Ward and Serco in the private sector. In the public and voluntary sectors, she has worked with; City of London Corporation, Defra, Environment Agency, Finance Wales, OnSide Youth Zones, Oxfordshire County Council, Show Racism the Red Card, The Stroke Association, Welsh Government and Worcestershire County Council.

Illustrating the level of quality of research she provides, it is recommendations and repeat business which generate the majority of Angie’s ongoing work in the industry. Client testimonials refer to Angie’s professionalism, comprehension, enthusiasm, openness, commitment, dedication, quality and flexibility of approach; a pleasure to work with.