Case Studies
Organisation
Alpha Design & Marketing Group
Scope
Undertaken on behalf of one of Alpha Design & Marketing Group’s food sector clients, this research was conducted to inform the development of its distribution chain. Through focus groups conducted with consumers, the research identified the most effective approaches with regard to; product, packaging, price and distribution outlets.
Link
Association of Convenience Stores
Based on 1000 telephone interviews with the target market, this survey was conducted to provide a comprehensive analysis of the independent retail sector and to inform the client’s service and support development based on the market’s needs
City of London, Open Spaces
Involving over 1000 face-to-face interviews with visitors to the City’s Open Spaces, this research was conducted to provide the basis for a review of the services provided by the City Gardens Section to inform future management options, a City Open Space Development Plan and appropriate policies.
Environment Agency
Based on both a quantitative survey and a range of focus groups conducted throughout England and Wales, the objective of these surveys was to investigate awareness, opinions and experience of customer care amongst employees to inform customer care development within the Environment Agency.
Shropshire County Council and The Community Council of Shropshire
An in-depth evaluation was conducted amongst communities, service providers and strategic representatives to establish the effectiveness of community engagement in service planning and delivery. The project was based on a range of quantitative research, focus groups and one-to-one depth discussions.
Telford & Wrekin Council
This social marketing research was based on focus groups with the BME community to explore the key factors influencing general health, nutrition and physical activity to inform the development of relevant local health and wellbeing programmes.
Plinkfizz
Research projects undertaken on behalf of Plinkfizz have involved both in-depth face-to-face and telephone consultations to inform their clients’ service development activities in line with customer needs.
Stroke Association, PCTs
This in-depth primary survey was conducted across England and Wales amongst Primary Care Trusts, Social Services Departments and charities to inform appropriate market and service development activity for The Stroke Association.
Tourism Partnership North Wales
Based on over 500 visitor face-to-face interviews, the objective of this research was to establish a comprehensive visitor profile for attractions throughout North Wales, including the impact of promotional material and factors influencing visits to attractions.
Black Country Learning & Skills Council
Focusing on a range of in-depth consultations with training personnel, this qualitative survey explored the impact of incentives on effective programme development and inclusion.