Dust Off Assumptions and Reconnect With What Customers Really Want As the days grow longer and the air begins to soften with the promise of spring, many of us instinctively feel the pull towards a fresh start. There’s something about this season that invites us to open the windows, clear out the clutter, and breathe […]
Spring Clean Your Business: Read More »
In business, growth often means change—whether that’s launching a new product, adjusting pricing, rebranding, or shifting strategy. But every change comes with risks. Will customers embrace it, or will they feel disconnected? Will the market support another supplier? And, most importantly, are you positioning your business in a way that ensures long-term success? At Ask
As we stride well into the year of 2024, businesses across all sectors are considering the value of market research and its instrumental role in maintaining relevance and gaining a competitive edge in the ever-evolving landscape. Whether your enterprise operates in manufacturing, services, the public sector, or the third sector, the significance of effective market
Market Research – the ignition for business Read More »
Introduction “There are three kinds of lies: lies, damned lies, and statistics.” This timeless quote has echoed through the corridors of research and decision-making for years, provoking us to scrutinise the reliability of statistics. In this blog post, we will explore the significance of statistics in market research and how they can be prone to
“Unveiling the Truth: Is a Statistic in Itself Ever a Lie?” Read More »
