We help membership organisations, associations and trade bodies understand why people join, what keeps them engaged, what benefits they value and what could cause them to leave.

We have a specific focus on working with associations, memberships and trade organisations and a comprehensive understanding of their unique operating environment.

Our market research and evaluation support focuses on the attraction and retention of members, effective communication, the development of relevant services and membership support.

Our membership and association experience:

• Agriculture, forestry, environment, rural
• Business services, finance, IT,
• Construction
• Economy, enterprise, export
• Employment, education, training, skills
• Energy, utilities
• Engineering, ceramics
• Health, care
• Housing
• Membership, marketing, communications
• Printing, publishing
• Trade, retail

Associations, memberships and trade bodies have a vital role in supporting the members, groups and businesses who rely on their services, expertise and activities. Our research supports this provision, from exploring awareness, interest and engagement through to measuring service impact.