Angie Lowe

What If Your Customers Aren’t Just Your Customers? When we think of market research, most people picture customer surveys, Net Promoter Scores, or focus groups. That’s a solid start, but it’s only one piece of the puzzle. Every business is part of a wider ecosystem, and insights don’t just come from the people buying from […]

I often sing the praises of market research. It’s one of the best tools a business can have. Good research gives you insight, guidance, and clarity, things every business needs to grow and succeed. But here’s the thing: as much as I love market research, it’s not a magic wand. It can’t do everything. And

Dust Off Assumptions and Reconnect With What Customers Really Want As the days grow longer and the air begins to soften with the promise of spring, many of us instinctively feel the pull towards a fresh start. There’s something about this season that invites us to open the windows, clear out the clutter, and breathe

In business, growth often means change—whether that’s launching a new product, adjusting pricing, rebranding, or shifting strategy. But every change comes with risks. Will customers embrace it, or will they feel disconnected? Will the market support another supplier? And, most importantly, are you positioning your business in a way that ensures long-term success? At Ask

As we stride well into the year of 2024, businesses across all sectors are considering the value of market research and its instrumental role in maintaining relevance and gaining a competitive edge in the ever-evolving landscape. Whether your enterprise operates in manufacturing, services, the public sector, or the third sector, the significance of effective market

Introduction “There are three kinds of lies: lies, damned lies, and statistics.” This timeless quote has echoed through the corridors of research and decision-making for years, provoking us to scrutinise the reliability of statistics. In this blog post, we will explore the significance of statistics in market research and how they can be prone to