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As we stride well into the year of 2024, businesses across all sectors are considering the value of market research and its instrumental role in maintaining relevance and gaining a competitive edge in the ever-evolving landscape. Whether your enterprise operates in manufacturing, services, the public sector, or the third sector, the significance of effective market […]

Introduction “There are three kinds of lies: lies, damned lies, and statistics.” This timeless quote has echoed through the corridors of research and decision-making for years, provoking us to scrutinise the reliability of statistics. In this blog post, we will explore the significance of statistics in market research and how they can be prone to

Effectively designed and conducted market research provides a highly valuable business resource. Structure and system need to be applied to the key phases of; objective, population, sample, questionnaire, interviewing, analysis, reporting and action. For the 2nd of our research insights, we are looking at defining the survey population. The starting point for the survey population

Effectively designed and conducted market research provides a highly valuable business resource. Structure and system need to be applied to the key phases of; objective, population, sample, questionnaire, interviewing, analysis, reporting and action. For the 1st of our research insights, we will be looking at objective setting. There needs to be a clear and defined

Our 21st birthday year in 2023 at Ask for Research sees us celebrating our establishment in our third decade. We would like to take this opportunity to thank all of our clients and associates who, for over a fifth of a century, have provided us with such a vibrant environment in which to work. Over