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Market research starts with the decision, not the method There is a point in most businesses where things feel a little noisier than they should. You are doing plenty, you have ideas on the table, and you might even have a decent amount of information already, but decisions still feel slower than you would like. […]

Introduction to easy research When I started out in the market research profession, instant access information and easily accessible online survey tools were a thing of the future. Traditional approaches of face-to-face, telephone and postal interviews were the research tools of the day. Moving forwards, it can be argued that research has never been easier.

Business Seasons Change, But Research Keeps You Steady In the height of the British Summer and with most schools now having broken up for the long break, many thoughts are turning to the annual summer holiday. Whether staying at home or taking a holiday away, the summer and the potential it brings for a break

What If Your Customers Aren’t Just Your Customers? When we think of market research, most people picture customer surveys, Net Promoter Scores, or focus groups. That’s a solid start, but it’s only one piece of the puzzle. Every business is part of a wider ecosystem, and insights don’t just come from the people buying from

I often sing the praises of market research. It’s one of the best tools a business can have. Good research gives you insight, guidance, and clarity, things every business needs to grow and succeed. But here’s the thing: as much as I love market research, it’s not a magic wand. It can’t do everything. And

Dust Off Assumptions and Reconnect With What Customers Really Want As the days grow longer and the air begins to soften with the promise of spring, many of us instinctively feel the pull towards a fresh start. There’s something about this season that invites us to open the windows, clear out the clutter, and breathe

In business, growth often means change—whether that’s launching a new product, adjusting pricing, rebranding, or shifting strategy. But every change comes with risks. Will customers embrace it, or will they feel disconnected? Will the market support another supplier? And, most importantly, are you positioning your business in a way that ensures long-term success? At Ask

As we stride well into the year of 2024, businesses across all sectors are considering the value of market research and its instrumental role in maintaining relevance and gaining a competitive edge in the ever-evolving landscape. Whether your enterprise operates in manufacturing, services, the public sector, or the third sector, the significance of effective market

Introduction “There are three kinds of lies: lies, damned lies, and statistics.” This timeless quote has echoed through the corridors of research and decision-making for years, provoking us to scrutinise the reliability of statistics. In this blog post, we will explore the significance of statistics in market research and how they can be prone to

Effectively designed and conducted market research provides a highly valuable business resource. Structure and system need to be applied to the key phases of; objective, population, sample, questionnaire, interviewing, analysis, reporting and action. For the 2nd of our research insights, we are looking at defining the survey population. The starting point for the survey population