In business, growth often means change—whether that’s launching a new product, adjusting pricing, rebranding, or shifting strategy. But every change comes with risks. Will customers embrace it, or will they feel disconnected? Will the market support another supplier? And, most importantly, are you positioning your business in a way that ensures long-term success? At Ask […]
As we stride well into the year of 2024, businesses across all sectors are considering the value of market research and its instrumental role in maintaining relevance and gaining a competitive edge in the ever-evolving landscape. Whether your enterprise operates in manufacturing, services, the public sector, or the third sector, the significance of effective market
Market Research – the ignition for business Read More »
Introduction “There are three kinds of lies: lies, damned lies, and statistics.” This timeless quote has echoed through the corridors of research and decision-making for years, provoking us to scrutinise the reliability of statistics. In this blog post, we will explore the significance of statistics in market research and how they can be prone to
“Unveiling the Truth: Is a Statistic in Itself Ever a Lie?” Read More »
Effectively designed and conducted market research provides a highly valuable business resource. Structure and system need to be applied to the key phases of; objective, population, sample, questionnaire, interviewing, analysis, reporting and action. For the 2nd of our research insights, we are looking at defining the survey population. The starting point for the survey population
It’s not Rocket Science – 2. Survey population Read More »
Effectively designed and conducted market research provides a highly valuable business resource. Structure and system need to be applied to the key phases of; objective, population, sample, questionnaire, interviewing, analysis, reporting and action. For the 1st of our research insights, we will be looking at objective setting. There needs to be a clear and defined
It’s not Rocket Science – 1. Objective setting Read More »
Our 21st birthday year in 2023 at Ask for Research sees us celebrating our establishment in our third decade. We would like to take this opportunity to thank all of our clients and associates who, for over a fifth of a century, have provided us with such a vibrant environment in which to work. Over
Our 21st Birthday in Numbers Read More »
